It’s truly amazing how fast the seo dynamic has grown in just the last year, let alone the past few years. As Ben Franklin once said “Necessity is the mother of invention.” and with that search engines have had the need to grow and provide more accurate search results.

I can remember a very uncertain time where a query for fruit would provide a list of results majority being porn. These days we know its not so easy to take advantage of the search engines. As a seo’er you have to learn what you can and can not do and it becomes clear that it isn’t easy.

Since most algorithims used by Google and other we’s are trade secrets you have to guy by common practices, theory and down right guesses. Plus once in a while a spy will leak a little secret out on to the web. With the many factors that go into deciding where you are indexed and how you are ranked we do know that it all comes down to links.

Links are the single most important factor in optimizing you site and ranking better on SERPs. Keep in mind folks that sometimes quantity isn’t always as good as quality. I would trade 50 regular linksfor one link on Whitehouse.gov.